Google reviews are one of the most important local ranking factors for small businesses. In fact, a recent study showed that 97% of consumers read online reviews before making a purchase, and 88% trust online reviews as much as personal recommendations. If you’re not actively trying to collect Google reviews from your customers, you’re missing out on a huge opportunity to improve your local SEO and attract new business. Here’s everything you need to know about Google reviews, including why they’re so important and how to get more of them. Read about Buy Google Reviews UK
Why Google Reviews Matter for Local SEO
Google uses a complex algorithm to determine which businesses should show up in the local 3-pack—the map that appears at the top of the search results when someone searches for a local business. One of the key factors that Google looks at when determining whether or not to include a business in the 3-pack is online reviews. In other words, if you want to improve your chances of being included in the coveted local 3-pack, you need positive Google reviews. The good news is that collecting Google reviews is relatively simple, as long as you follow best practices and don’t violate any of Google’s policies.
How to Get More Google Reviews in 2020 (New Tips)
Asking customers for reviews should be a key part of your overall marketing strategy. If you’re not sure how or where to start, don’t worry, we’ve got you covered. Here’s a step-by-step guide to getting more Google reviews
- Train your employees on the importance of customer service
- Add “call-to-action” buttons or links on your website and email signature
- Respond to all negative reviews immediately (and publicly)
- Send review requests via text message
- Incentivize customers with discounts or coupons
- Collect reviews from customers who visit your store in person
- Make it easy for customers to leave reviews
- Monitor your progress and track your results over time
Conclusion
Local SEO is more important than ever before and one of the key ranking factors is online reviews. If you’re not actively collecting Google reviews from your customers, you’re missing out on a valuable opportunity to improve your local SEO and attract new business. By following the tips outlined above, you can start getting more Google reviews right away!